2 Important SEO Tips to remember by Ed Pisani Jr

My last few SEO tips blog and podcast posts seem to be very popular, so I decided to keep going. Here are 2 Important SEO Tips to remember by Ed Pisani Jr., these tips will help grow your website’s authority online over time. Remember great SEO happens overtime not overnight – you can cheat with SEO but once the Search Engines Bots figure it out – your website and all the work you put into it is toast.

Search Engine Optimization Tip #1: Change Your ‘Permalink’ Structure

Permalinks are the permanent URLs that point to your site’s individual posts, pages, and other content. This is important because it helps your website visitors understand why they should visit the page. Furthermore, it allows them to decide what other pages might be helpful for them while visiting your website. Think about it this way, they’re what people will use to reference and link back to your site. The permalink URL appearance matters because attracts visitors to your site. Clear, descriptive links that describe the content available at the permalink. Thus it makes it easier for search engines to make sense of and tend to get a ranking boost. WordPress offers a number of automatic permalink plugins, if you are too busy to do all this. Just give me a call to schedule an appointment today.

Generally, permalinks are based around numbers (such as the Plain and Numeric). Using numbers isn’t the best way to get the attention of anyone or any bot simply because it conveys very little useful information to search engines. Instead, you’re best off with the Post Name (or Custom Name) structure since it communicates clearly what the linked content is about. You can easily change your permalink structure in WordPress by visiting your site’s back end and navigating to Settings > Permalink. Again, that is mainly for WordPress Websites and not the many other website builder programs that may or may not allow you to do this.

SEO Tip #2: Create a ‘Sitemap’ 

Why is a sitemap so important? A sitemap is a list of all the pages and other content on your website. It usually is organized into a hierarchy similar to a table of contents in a book. It provides a quick way to see how your site is laid out and what it includes. While these sitemaps were once designed to help users navigate websites. Today, they have a primary purpose to communicate information to search engine bots (also known as crawlers). The web crawlers or bots will report back their findings on to the search engine to determine your content’s value to the visitor. The less value that can reported back – the lower your search engine ranking.

While the debate rages about if a sitemap actually boosts your ranking on search engines . Most professionals building websites recommend or automatically do this step because why chance it hurting your search engine ranking(s). It’s still a valuable SEO tool most specifically with Google because wants to have it uploaded to their Google Search Console platform. It enables crawlers to see all of the pages on your site and understand how they relate to one another. This makes it easier for search engines to index your site. Therefore, it helps to present relevant content in user searches. Adding a sitemap to WordPress is simple — you can do so with a targeted plugin such as Google XML Sitemaps, or through a comprehensive SEO tool such as Yoast SEO. But don’t worry, there are numerous plugins that offer this so select one to find easy to use.  Or don’t hesitate to schedule a consulting appointment with me if you like.