Here is my SEO Tip that actually works – #1 Use Heading Tags Throughout Your Content

I am glad you are reading this SEO tips that actually work blog article to improve your website. In earlier articles, I discussed a website’s theme & html sitemaps, if you missed them you can always go check them out. While a website’s sitemap is useful for helping search engine crawlers see how your site is organized, it doesn’t help them make sense of the individual content. Individual content – what is that?  Good question. It is the written text inside your website’s page or blog post.  Generally, it is explaining something relevant to your industry when it comes to your company or passion project. For that, you’ll need to use heading tags. Okay, Ed Pisani Jr, what is a heading tag exactly? Great question!  These are formatting options you can apply to section headings within pages and posts. Simply stated, a heading breaks up your content to into manageable chunks for the reader and the web crawler to determine how it important to the page’s topic.

If you have a WordPress website building software it is standard with any version. You can see these settings in your WordPress editor, listed as Heading 1, Heading 2, and so on. Not all website builders come with this – which is unbelievable to think about!

Headings tags in reference to why this SEO Tip works

Using these headings to structure your content accomplishes two things. It provides a visual benefit, by breaking up your text and making it easier to read. Also, crawlers pay a lot of attention to headings, using them to understand how your content is organized and what it’s about. Okay, you might be wondering, ‘why am I catering to a web crawler?’ It’s actually really easy to explain, a web crawler visits your website on a monthly basis to see what is new about it. While, the web crawlers are going into your website, it determines how you should be found online. Furthermore, it looks at how important your content is the search engines visitors and how high you should rank in a search result. So when creating posts and pages, don’t forget to use WordPress’ heading options often and consistently.

Yoast SEOAnother one of my SEO Tips that actually work – #2 Build Your Content Around Keywords

Chances are you’ve encountered the concept of keywords before. But if you are totally new the worldwide web, have no fear, I can help you understand what they are. These are short phrases that describe your content’s topic. For example, you might choose the keyword “easy reading” for a blog post that shares simple reading options for beginner readers. By doing this, you’re predicting that a lot of people will type the keyword or phrase into a search engine when looking for this type of post.


Choosing a keyword for each post or page and using it in various places — such as the title, the headings, and the content itself — is a common way to communicate your topic to search engine crawlers and increase the chances of showing your content in relevant searches. I strongly recommend to if you are using WordPress for your website, download  the Yoast Plugin.  Yoast SEO is simply one of the strongest search engine optimization tools and I used it for all my clients. If you are a newbie and don’t have a ton of money to invest in a website – Yoast SEO offers a free version.  But, I highly suggest looking at investing in their premium version if possible.

Of course, you want to be smart about the way you use this tool. That is why I wanted to write this article and create a podcast episode about seo tips that matter. For example, it’s best to avoid ‘keyword stuffing’, or forcing your keyword into too many places so that it appears unnatural or spammy. I bet your starting to get concerned about if you are doing things correctly, well I can jump in and help you at anytime.  Call me at 855-4WEBSEO to get the conversation started today!