3 Amazing SEO Tips by Ed Pisani Jr

Read my blog post & listen to my discussion on 3 Amazing SEO Tips by Ed Pisani Jr! I want to focus on advice targeted at Google since it’s by far the most popular search engine. I believe it has been reported that over a trillion people a day go use Google to find something.  Plus, Google is kind of enought to share (or release) the most information about its algorithms. But, with that being said, these tips / strategies should also help you on other sites, such as Yahoo Search, Duck Duck GO, Bing or etc.

SEO Tip #1: Choose Your Hosting Provider Carefully

Please understand that I am not sharing this becuase I am a reseller of internet hosting services. More importantly, I am telling you to think hard about this because it’s true: the hosting provider you pick is vital for SEO.

Since Google takes speed into account when ranking sites, a good hosting provider can help push you closer to the top of the Search Engine (i.e. Search Engine Results Pages). Your hosting company also affects the amount of downtime your site experiences and the physical distance between servers and visitors — both of which are ranking factors. Also, some hosting cokmpany’s now provide SSL certificates free of charge which means Google gives HTTPS websites a small boost, you’ll want to know about that too.

If you haven’t created your website yet, you’ll want to choose a hosting reseller that’s reliable and has a reputation for excellent performance. Even for an existing site, you may want to consider switching hosts if your current provider doesn’t meet this criteria.

Do you have a WordPress Website?  My recommendation is to invest in a WordPress-specific hosting plan. Our fully-managed WordPress plans provide impressive speeds and little to no downtime.

SEO Tip #2: Pick a Theme That’s Optimized for Search Engines

Your theme is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, can provide new functionality, and also plays a role in its SEO but it also strongly builds your company’s brand online. As mentioned earlier, your WordPress website theme can affect your site’s speed. The way a theme was developed also matters since clean code gives your site the best chance to rank higher on popualr search engines.

Therefore, when picking your website’s WordPress theme you’ll want to opt for one built with SEO in mind. Now, good news many theme developers are continously working on addressing this because it is pretty competitive in the industry. These themes are often referred to as ‘SEO-friendly’. You may also want to look for a theme that offers features specifically designed to improve your SEO, such as new heading tag options. Fortunately, there are plenty of themes available that fit the bill. Lastly, you want a theme that is mobile responsive in nature.

SEO Tip #3: Use a Dedicated SEO Plugin

I use Yoast SEO on all my website builds for my clients.  I recommend you use it too.  Yoast SEO gives you a number of useful tools for improving your site’s SEO. If you’re new to WordPress, you may not yet be familiar with plugins – get this one!

What is a plugin? It is a small piece of add-on software you can install, which add new features and functionality to your site. There’s a plugin to help your site do just about anything — including rank higher in search engines. In fact, there are many plugins designed specifically to improve your site’s SEO. Why? Because developers know you will pay a good money to get ranked higher.

Most plugins can provide small, targeted features such as creating a sitemap or having multi keywords/keyphrases focused on a website page. Again, I strongly recommend for better Search Engine Optimization results, you should opt for a comprehensive SEO plugin such as Yoast SEO, which will add a whole suite of optimization-focused features to your site.

Do you have more questions? Did you enjoy reading and listening to me discuss 3 Amazing SEO Tips by Ed Pisani Jr? Well, don’t hestitate to contact me via edpisanijr.com to schedule a consulting appointment to improve your website.