My Business Interview with Tom Brush, a Non-Profit Consultant / Entreprenuer

Tom Brush, a Non-Profit Consultant / EntreprenuerMy Business Interview with Tom Brush, a Non-Profit Consultant / Entreprenuer

Non-Profit Consultant  – Tom Brush is your man!  As a Non-Profit Consultant / Entreprenuer is supporting nonprofit professionals & organizations. He is the owner and founder of ADVANCEMENT DESIGNS
If you are new to the nonprofit sector, in a new position, or a leader struggling with new challenges, competing responsibilities and limited resources, then Tom Brush during his interview with me is your guy. Do you have experience in the sector, but are looking for new processes or the latest trends? During his interview with me, he discusses his consulting systems and how he can help any organization that needs a jump start or simply a fresh start. His team understands that nonprofit professionals and their organizations face many obstacles. His team and himself have also have faced charities’ that do not always have a place to turn or the resources to find support. Thankfully, his company can provide a community of support and options to help take non profit organizations efforts to new heights.

Tom Brush, a Non-Profit Consultant / Entreprenuer

My Business Interview with Tom Brush, a Non-Profit Consultant / Entreprenuer

Let’s meet this episode’s guest – Tom Brush!

Tom Brush is a non-profit consultant / coach who partners with nonprofit leaders and organizations. He designs strategies to further engagement with their constituencies, effectively manage volunteers and boards, increase donations from individuals, corporations, and foundations, and creatively steward donors. After spending nearly 25 years working in development and involvement with nonprofits, Tom knows what drives engagement and increases giving.

In that time, Tom has worked on four comprehensive fundraising campaigns which all achieved their goal; built and managed annual fundraising appeals that have increased giving; developed engagement and communications plans that increased participation; identified, cultivated, solicited and steward major gift prospects for gifts up to $250,000; and created and directed events that increased net revenue.

As the founder of Advancement Designs, Tom has supported nonprofits of all sizes and has strong connections in the higher education advancement industry. Twice he has been on the planning committee of the CASE District II annual conference planning committee. He has regularly presented at conferences and in front of groups large and small.

Serving as an Associate Consultant with the Maryland Association of Nonprofits (MANO), Tom holds a Bachelor’s degree, an MBA, and has served as president of two nonprofit boards.Tom Brush, a Non-Profit Consultant / Entreprenuer

Outside of his passion for consulting and coaching nonprofit professionals and organizations, Tom loves to network, connect with other professionals and officiate girls and women’s lacrosse.

As a result of working with Tom, nonprofits have focused their efforts enabling them to spend more time engaging, soliciting and steward their donors generating more support and revenue for their organization.

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If you enjoyed this episode of my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

What is small business entrepreneurship

What is small business entrepreneurship?

What is small business entrepreneurship? This is an extremely popular question and surprisingly very little directly answers this question online.  I, the one and only Ed Pisani Jr., will be attempting to walk you down the slippery sloop of the answering this question.

So what is Small Business Entrepreneurship?

Well, simply put the purpose most small business entrepreneurs get started is because of ‘Innovation’.  The innovative mind of an entrepreneur drives him or her. The possibly of fast, steady, or higher earning potential and/or profit drives the entrepreneur.  Most entrepreneurial ventures aren’t just concerned with making money, but they are risking a lot of time and effort to try to make more. As a small business compared to a big one, the entrepreneur has the ability to make rapid changes and adjustments to grow the business. From being able to create new and simpler business processes internally to shaking up a market by introducing an innovative product, service, or feature. They want to become the most recognized small business to be seen as ‘the next big thing’.

A small business entrepreneur is determined to create such a strong brand from the quality of service and/or quality of it’s products. At the heart of a small business entrepreneurial venture is the desire to win and not only win but we win on the owner’s terms. Therefore, the idea of winning comes from a great idea or reinventing a particular concept.

small business entreprenuershipWhat does the small business entrepreneurship look like?

Well, he or she is a leader, a team-builder or maybe a lone wolf.  They are most certainly a capitalist with a highly motivated mindset.  Some can be viewed as influential while others are known for being visionaries. Typically, the small business entrepreneurship mindset is based on seeing a desired outcome and working tirelessly it and towards overall success that awaits them that no one else can see. A Small Business Entrepreneur is a risk taker because it takes guts to step away from a salary career and go it alone.  It takes guts to grow a business from nothing not knowing if it may fail due to health reasons, family reasons, or financial reasons. The small business entrepreneur stays focused and keeps people motivated while also holding them accountable.

A lot of times, he or she is experienced and specialized in a particular industry. They are driven to build a team of loyal employees that see and understand entrepreneurial venture’s core mission. They push their team to constantly improve the small business processes. Always urging them to find new ways to do their work. They look for more efficient and profitable avenues to develop more unique products and/or service offerings. As a small business entrepreneur, some may also have a sense of friendly competition while others are very intense while in an competitive arena. But, all of them are always on the lookout for new ways to improve themselves and/or their business.

What is small business entrepreneurship by Ed Pisani Jr.

The management style or strategy of the small business entrepreneur is high risk with a lot of long-term planning.  The small business entrepreneur looks at putting money into the business as an investment with the proper return on investment to seen in the future.  Some small business entrepreneurs expect a return on investment very quickly and they are the most demanding to see their seed money be made by back very quickly.   Don’t be fooled just because a business has a small revenue stream that it isn’t being run correctly.  In all likelihood, the small business is simply being overseen with an individual who is trying to limit any losses while attempting to develop an idea, service, or product under extreme uncertainty. No matter the size of the company – the small business entrepreneur is always planning for the worst case scenario as well as the best case one too.

The office environment at a small business is generally fast-paced and sometimes competitive but each situation is unique to the owner’s personality style. Most business owners looking to grow, are not interested in excuses, busy work, or time wasters. They are often first to point out smart time management tactics and prioritization to deliver the desired results. The offices can look super kind or very cluttered again based on the lead entrepreneur. Some successful small business entrepreneurs thrive on collaboration and discussion of their team. Many days they will encourage business conversation revolving around promoting the business, decreasing waste, and most of all promoting productivity.

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What is an entrepreneur’s small business setup?

Most times, the small business is privately owned and operated. Some are setup as a DBA or doing business as for the sole owner; while others are more official in nature.  These entities are the LLC, Incorporation, and so on. Most small businesses are actually micro in size, with a small number of employees and relatively low volume of sales versus a multi million dollar entity. The term small, micro, medium, or large business is based on sales, profits, and employees, which determines the level generally given by others of the entrepreneur business. But beware, the entrepreneur is and will act like the Fortune 500 CEO. His or her decisions will equal to the battle tested business veteran.  Those who underestimate the small business entrepreneur may do so at their own peril.

What is small business entrepreneurship?

So back to the original question What is small business entrepreneurship? Are you what many would call a small business entrepreneur?

  1. You currently run a business from your home, garage, or very small rented office space
  2. You’re a member of your Chamber of Commerce or Rotary Club
  3. You have a family business passed down through generations but is not over 500 employees strong / under $500,000 in net revenue
  4. You work 100 percent (or 150 percent) at your small business (it’s your full-time job)
  5. You sell or manufacture a product.
  6. You provide a service for people or other businesses
  7. The idea of failure doesn’t scare you…too much.
  8. You use social media to market your business…and either do it yourself or subcontract it out to another small business
  9. You tend to do all the work and have trouble delegating
  10. You delegate a lot of work to others to look into new revenue opportunities
  11. You have started more than one business (successfully or not).

Do you want to more about this topic – well I have put a list of books you can read.  Click the link and enjoy seeing if you have what it takes to become the best you – you can be!

More Great Episodes/Articles are Available Now!

If you enjoyed this episode/article of my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

At-Risk Teens Charity Founder Labrena Coleman

At-Risk Teens Charity Founder Labrena ColemanAt-Risk Teens Charity Founder Labrena Coleman

Learn more about Labrena Coleman and Her Movement Inc.
LaBrena Coleman is an educator and pillar in the community of Clewiston Florida.  She officially started this charity in April of 2019. With the specific purpose of helping the community and to encourage & educate at-risk teenage girls. The charity’s vision is to help these youth learn how to become effective leaders, develop confidence, and create positive life choices. Thus, they can learn to use their voice and talents to help them achieve their maximum potential in life.
She has plenty of educational experience from being a teacher in the community to being a graduate of the University of Central Florida. Ms. Coleman is currently continuing her studies at Barry University pursuing a Masters Degree in Social Work. She is currently a Social Worker and proud to help her community in so many different ways.
Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

During this episode of Business Conversations with Ed Pisani Jr – the At-Risk Teens Charity CEO informs her successes and challenges

HER MOVEMENT INC· A group of young ladies who strives to become a better person and uplift others within their community. This non-profit organization is setup At-Risk Teens Charity Founder Labrena Colemanto help at-risk teens and allow them to have:

  • Sisterhood!
  • Community Service Opportunities!
  • Become Uplifting all Mankind!
  • & Of Course Dancing for Fun!
As CEO of the at-risk teens charity, Labrena is most proud of all the girls in the organization! Their grades, attitudes, mental, and physical health are improving. They are growing and glowing!  Therefore, the charity mission is being achieved and the results of her efforts are being felt all around the community that she passionately serves.

At-Risk Teens Charity Founder Labrena Coleman

More Great Episodes Available to listen to now!

If you enjoyed this episode of my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

My interview with Rajeev Mudumba – Business Executive Coach

My interview with Rajeev Mudumba – Business Executive Coach

My Interview with Rajeev Mudumba – Business Executive Coach and Author of Plan B Success is very thought provoking. During this episode, I dive into how a hard working Indian American that was born in India started an economic thought revolution in the USA. His education is vast and his work experience seems to be endless during my captivating interview with Rajeev. The Plan B Success was established as a podcast with thought-provoking business & personal growth. He offers business executive coaching for veteran and inspiring Entrepreneurs and Professionals.
As my interview progresses, Rajeev freely shares what he has learned and understands first hand that not everyone ends up in their dream business or career at the get-go. He strives to explain that we make attempts and based on learning experiences. He wants to people understand it is okay to keep adjusting our course from time to time. But, there are things he knows, we are passionate about, that we long to pursue these passions. As a successful business executive, he already understands where happiness lies is where we all can find success. I am grateful that Rajeev allowed me to interview him and learn where his happiness lies is in helping the most number of people achieve their dreams.

Learn more about this episode’s ‘Business Conversations with Ed Pisani Jr’ – Featured Guest now!

My interview with Rajeev Mudumba - Business Executive Coach

Rajeev Mudumba is a dynamic entrepreneur, executive, business strategist, coach, and advisor. He is also an accomplished author, speaker and thought leader. Above all, Rajeev is a die hard optimist with a “can do” attitude.

Throughout his professional life, Rajeev has built profitable, value-based businesses, nurtured strategic partnerships and built lifelong friendships. He has worked with organizations and individuals to remedy challenges and achieve results. Rajeev has achieved stellar results in international business, startups, new business lines, and now, is focused on helping you succeed in your profession and/ or business and get the most out of your life.

Rajeev Mudumba – Business Exceutive Coach

Rajeev hosts an award-winning popular podcast, Plan B Success (www.planb.live) where he shares insightful and thought-provoking personal and business growth strategies and interviews inspiring entrepreneurs and professionals. Visit www.planbsuccess.live for more information.  He also speaks and writes frequently on the topics of personal and professional growth, self-empowerment, life & career coaching among others.

My interview with Rajeev Mudumba – Business Executive Coach

Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

He has recently launched his book “My Inspiration: Quotes that shaped my self improvement journey” which is available on Amazon @ My Inspiration: Quotes that shaped my self improvement journey. Rajeev has delivered several keynote/ topical speeches at national & international conferences. Therefore,he has made it his mission to extract from his experiences and share value to mentor individuals, current/ future entrepreneurs and executives, startups, scale-ups, and large corporations. Did you know that his accolades include:
  • World Affairs Council of Kentucky and Southern Indiana’s 2010 Global Visionary Award
  • Business First of Louisville’s Forty Under 40 Award
  • Telehealth and Medicine Today’s 2016 Publisher’s Award
  • Indian Achievers Forum’s 2017 Indian Achievers’ Award for Healthcare and Education.
Find Rajeev Mudumba Online Now!

More Great Episodes Available to listen to now!

If you enjoyed this episode of my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

Christy Ogle Franchise CEO | Business Conversations with Ed Pisani Jr.

 

Christy Ogle – Franchise Start Up CEO | Business Conversations with Ed Pisani Jr.

I had the pleasure of getting to know this successful entreprenuer – Christy Ogle Franchise CEO. She and husband started a home cleaning / handyman business that very profitable in Waco Texas.

Christy & Max Ogle have are building an empire together, one brick at a time. Christy & Max focus on putting family first, that is what they are obsessed about. Can you believe that Christy & Max are two of the founders of a wildly 5 successful business, Sometimes Spouse, Jennyism of the Day, Christy & Max’s Consulting, Sometimes Partners and Sometimes Love in Waco, TX. Max & Christy believe in helping others to be successful in their own personal lives, as well as in business lives and beyond.

Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

Christy and her business partners decided to franchise the business and take it to the next level.  Since then, numerous franchisees have joined her franchise and she is proud to watch the franchise grow.  Not only is she successul in business but she has proud to have earned more time with her family.  She believes in putting family first and her values during our conversation has clearly shown that.

Get to know more about Christy Ogle Franchise CEO that was a guest on Business Conversations with Ed Pisani Jr.

Christy Ogle was born in Springfield, Missouri, the oldest of two children. She graduated from Fort Scott Community College, with an Associates of Science. Christy then attended College of the Ozarks, where she worked her way thru college @ Hard Work U. While working three jobs she earned a Bachelors of Science degree, with a major in Psychology. During college, she met ‘the one’ and later married to her college sweetheart Max Ogle, they have been together for over 20 years. She is the mother of three children.

Christy moved from Missouri in 2007, and found her home in Texas 13 years ago. Prior to this, Christy was a domestic engineer for 10 years, and then began passionately advocating for those with intellectual disabilities, for over eight years. Did you know, Christy was the statewide coordinator for a planning process for individuals with developmental disabilities for 4 years? Yes it is true – she had a vast wealth of business experience prior to becoming an entreprenuer.

Christy is the co-founder and CEO of 5 different companies. Mrs. Ogle’s biggest company is Sometimes Spouse, which she is the co-founder, and their are multiple franchises throughout 5 different states. Her husband and herself are a supporters of many charities all over the country. Recently, she is also the co-founder of Sometimes Love, a non-profit that helps those diagnosed with Cancer to get help around the house. As community minded business owner, Christy is dedicated to helping others, and putting family first. Plus, Christy enjoys spending time with her family camping, traveling, hiking, helping others and SUPing in her free time. So what is Christy’s number 1 priority in life is to put family first, and help other families to put their family first.

Do you want more episodes of Business Conversations with Ed Pisani Jr?

If you enjoyed this episode my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

My Interview with Darlisa Diltz – Managing Director of a Successful Enterprenuership Center

My Interview with Darlisa Diltz – Managing Director of a Successful Enterprenuership Center

My Interview with Darlisa Diltz – Managing Director of a Successful Enterprenuership Center, during this episode, I dive into how a Texan native started an economic revolution in north Texas. Her education and training offers services to help entreprenuers. It was established as the first minority owned Entrepreneur Center in North Texas. It is called the North Texas Entreprenuer Education and Training Center and it is an education and training facility designed with early stage entrepreneurs in mind.  Her organization provides entrepreneurs an opportunity to come and establish their business value right out of the gate. As a network of business professionals, we are seasoned in growing and developing aspiring entrepreneurs from many stages in the business cycle.

Learn More about  – DARLISA DILTZ, Managing Director – my guest on Business Conversations with Ed Pisani Jr

“When it’s all said and done….the growth of those around me determine my measure of success.”

She is a Master Millennial, Speaker, Innovator,  and Influential Business Strategist! Best known in the community for strategic planning, business development strategies, and professional empowerment, Darlisa has blazed the trail of entrepreneurship with passion and force. Educated with bachelors in Marketing Management, Master’s in Business Administration and a Master’s of Science and Information Technology, she has used her knowledge to educate, empower, and encourage the lives of many individuals looking to make entrepreneurship a reality.

​Darlisa has worked with over 600 aspiring and seasoned business owners….helping them to perfect their passion as an Entrepreneur or to determine that Entrepreneurship was not right fit for them. In 2013, she started a youth program called the Youth Entrepreneurs Platform, which was the only independent curriculum-based youth entrepreneurship in the St. Louis market outside of Junior Achievement. In 2016, with a family move to the DFW area, she hit the ground running getting entrenched in the DFW Entrepreneur ecosystem. and has been blazing trails ever since.

Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

​The guest of Business Conversations with Ed Pisani Jr – Darlisa Diltz has many recent accomplishments:

– Featured in the Dallas Business Journal
– Helped to secure over 13M in capital investment funding
– Named Chair of the Dallas Entrepreneur Centers Ambassador Program
– Worked with the Collin SBDC to develop a Millennial-focused program to increase resource sharing opportunities
– Recruited to work with a New Orleans based company to develop a Millennial-focused business conference in partnership with America’s SBDC
– Recognized in Voyage Magazine as a Trail Blazer among DFW Influencers
– Nominated as the Startup Evangelist of the Year for the DFW State of Entrepreneurship

​As a measure of her heart and dedication to entrepreneurship, in November of 2018, she opened and independently funded the 1st African American owned Business Resource Center in the DFW community. As a privately funded organization, her center works to ensure a focus on educating and training Entrepreneurs on the practical foundations of entrepreneurship. They service business owners from any stage in the process. As a personal preference, Darlisa loves to provide resources to the underserved, under-serviced and micro-enterprise entities. It is her personal goal to partner with local business owners and organizations to grow the Entrepreneur ecosystem in Northeast Tarrant County.

If you enjoeyed this episode my business conversations radio podcast show and want to listen to even more great episodes visit our podcast feed and download every episode. Ed Pisani Jr is always interested in interviewing and talking socially with business people retired or active. He wants to inform, entertain, and educate everyone listening to the series with new and interesting business content and perspectives. Listen to other great podcast episodes now! Click here

Life & Health Insurance Agency Owner – Lorena Tomasini | Business Conversation by Ed Pisani Jr.

Insurance Agency Owner Interview! | Business Conversations by Ed Pisani Jr

Life & Health Insurance Agency Owner – Lorena Tomasini

Learn more about Lorena Tomasini, the agency owner of MALM Life & Health Insurance Agency

About Lorena Tomasini – Insurance Agency Owner

​Lorena Tomasini is involved in a successful family business. Her and her mother run the business togther as business partners. This dynamic mother and daughter duo bring passion and focus to the Miami Florida market. They’re a mother-daughter team working together for the past 12 years and by experience they understand what life insurance means for individuals, families and small business owners. Financial protection of families and businesses are important decisions to make. Ms Tomasini hopes to pass our knowledge to our prospects, referrals and clients in a fun and interesting way.

In Miami, she spends her days talking to individuals, families, and small business owners about how they can prepare for their future. No one knows what the future might bring but she can have peace of mind knowing that many things will be covered by owning life insurance.  Lorena gets that most of her job is educational in nature, defining terms and explaining benefits so that people can make an informed decision. She represents many companies that she believes in, yet working for the client and not just one carrier. Your needs, health and budget are not the same as your neighbor, spouse, or friend. Therefore, one size fits all does not apply  when working with her.

When you work with her or one of her agents at MALM Life & Health Insurance Agency you’ll see the difference. They do things virtually, either over the phone, screen share or video chat. So you can be anywhere in Florida whether that is Orlando, Downtown, Jacksonville, Doral, or any other city.

Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

The Lorena Tomasini Interview

Ed Pisani Jr is the host of the radio show podcast that has business conversational interviews. Ed Pisani Jr is proud to have Lorena Tomasini on his show for an interview. In this episode, they had a chance to discuss Lorena’s business knowledge in reference to life insurance and health insurance. She understands she is not in the business of sales; she is in the business of providing peace of mind.  She wants people to know ‘what you’re buying is something that we won’t really know what type of impact will have on you, your loved ones or maybe your business.

Did you know that family businesses are starting up all over the country and the world? She shares insights on making the family business become successful with their family and to create viable businesses.  Lorena Tomasini is one of those business leaders in Miami Florida setting the tone in her industry. By the end of the interview, Ed Pisani Jr understood why this insurance professional was so passionate about her industry and the focus to help others.  Her insurance agency is located in Miami Florida. Listen to other great podcast episodes now! Click here

Vampire Book Author Marc J Ritorto | Business Conversation by Ed Pisani Jr.

Vampire Book Author Marc J Ritorto | Business Conversation by Ed Pisani Jr.

Learn more about Marc Ritorto, the writer of Marcus The Vampire: THE DARK WORLD CHRONICLES

About Marc Ritorto

Marc Ritorto , a best selling author is a father for 4 daughters including Kristina Ritorto. He is a musician, writer and a martial artist and a podcaster. He just started writing books for fun last 2018. My first self-published book is called The Cabal was just released on Amazon in the beginning of 2019. He currently working on his my second action book about a Vampire. He also has plans to write a sequel for The Cabal book series along with spin offs base on the characters in The Cabal: The Saga Begins.  His family’s website is www.ritortofamilybooks.com You can follow him on Amazon – Marcus The Vampire: THE DARK WORLD CHRONICLES

The Vampire Book Overview…

Marcus was a happy family man until Hitler’s reign of tyranny came. He was captured and tortured in a Nazi Camp. It was his grandmother’s magic that save him from death by turning him into a vampire. He now struggles with the loss of his wife and keeping his daughter safe from not only from Nazis but from the creatures that live in the realm of the Dark World including vampires, werewolves and witches.How will Marcus protect his daughter from the dangers of the Dark World? Read the novel and find out.This book is great for anyone who loves vampire fantasy novels.

Do you like the Business Conversations by Ed Pisani Jr. podcast & blog – well help support it by checking out the cool… Business Tech on Amazon!

The Marc J Ritorto Interview

Ed Pisani Jr is the host of the radio show podcast that has business conversational interviews. Ed Pisani Jr is proud to have Marc Ritorto on his show for an interview. In this episode, they had a chance to discuss Marc’ new book about Marcus the Vampire.  Did you know that businesses are starting up all over the web including on Amazon.  Many business people are exploring their passions with their family  to create viable businesses.  Marc is one of those business leaders setting the tone in this industry of fantasy book writer families. By the end of the interview, Ed Pisani Jr understood why this start up author was so passionate about writing fantasy books about vampires.  His book publishing family business is located in New Jersey. Listen to other great podcast episodes now! Click here

3 Amazing SEO Tips by Ed Pisani Jr

3 Amazing SEO Tips by Ed Pisani Jr

Read my blog post & listen to my discussion on 3 Amazing SEO Tips by Ed Pisani Jr! I want to focus on advice targeted at Google since it’s by far the most popular search engine. I believe it has been reported that over a trillion people a day go use Google to find something.  Plus, Google is kind of enought to share (or release) the most information about its algorithms. But, with that being said, these tips / strategies should also help you on other sites, such as Yahoo Search, Duck Duck GO, Bing or etc.

SEO Tip #1: Choose Your Hosting Provider Carefully

Please understand that I am not sharing this becuase I am a reseller of internet hosting services. More importantly, I am telling you to think hard about this because it’s true: the hosting provider you pick is vital for SEO.

Since Google takes speed into account when ranking sites, a good hosting provider can help push you closer to the top of the Search Engine (i.e. Search Engine Results Pages). Your hosting company also affects the amount of downtime your site experiences and the physical distance between servers and visitors — both of which are ranking factors. Also, some hosting cokmpany’s now provide SSL certificates free of charge which means Google gives HTTPS websites a small boost, you’ll want to know about that too.

If you haven’t created your website yet, you’ll want to choose a hosting reseller that’s reliable and has a reputation for excellent performance. Even for an existing site, you may want to consider switching hosts if your current provider doesn’t meet this criteria.

Do you have a WordPress Website?  My recommendation is to invest in a WordPress-specific hosting plan. Our fully-managed WordPress plans provide impressive speeds and little to no downtime.

SEO Tip #2: Pick a Theme That’s Optimized for Search Engines

Your theme is one of the most important choices you’ll make for your WordPress site. It determines your site’s appearance and layout, can provide new functionality, and also plays a role in its SEO but it also strongly builds your company’s brand online. As mentioned earlier, your WordPress website theme can affect your site’s speed. The way a theme was developed also matters since clean code gives your site the best chance to rank higher on popualr search engines.

Therefore, when picking your website’s WordPress theme you’ll want to opt for one built with SEO in mind. Now, good news many theme developers are continously working on addressing this because it is pretty competitive in the industry. These themes are often referred to as ‘SEO-friendly’. You may also want to look for a theme that offers features specifically designed to improve your SEO, such as new heading tag options. Fortunately, there are plenty of themes available that fit the bill. Lastly, you want a theme that is mobile responsive in nature.

SEO Tip #3: Use a Dedicated SEO Plugin

I use Yoast SEO on all my website builds for my clients.  I recommend you use it too.  Yoast SEO gives you a number of useful tools for improving your site’s SEO. If you’re new to WordPress, you may not yet be familiar with plugins – get this one!

What is a plugin? It is a small piece of add-on software you can install, which add new features and functionality to your site. There’s a plugin to help your site do just about anything — including rank higher in search engines. In fact, there are many plugins designed specifically to improve your site’s SEO. Why? Because developers know you will pay a good money to get ranked higher.

Most plugins can provide small, targeted features such as creating a sitemap or having multi keywords/keyphrases focused on a website page. Again, I strongly recommend for better Search Engine Optimization results, you should opt for a comprehensive SEO plugin such as Yoast SEO, which will add a whole suite of optimization-focused features to your site.

Do you have more questions? Did you enjoy reading and listening to me discuss 3 Amazing SEO Tips by Ed Pisani Jr? Well, don’t hestitate to contact me via edpisanijr.com to schedule a consulting appointment to improve your website.

Why is my website SEO not working? SEO by Ed Pisani Jr.

Why is my website SEO not working? SEO by Ed Pisani Jr.

I think everyone’s goal with a website is to get people to look at it. Whether you want to inform, entertain, promote yourself or your portfolio, introduce your products / services to the world, the list for having a website is endless.  Simply, most people want to build a fanbase or ausience they can count on to return to their website. But alot of times, people ask this question: Why is my website SEO not working? Hopefully, this article and podcast will begin to answer that question for you.

My website is shares services I offer and my radio show podcast.  Obviously, having good SEO is important for my website to get noticed.  Therefore, I wanted to discuss the many ways to get found on online using SEO (or more formally called Search Engine Optimization). Basicly, SEO is a collection of strategies and techniques aimed at helping your pages rank higher in search engines results. This increases your site’s visibility and can help it really take off.

Website SEO not working – learn more with Ed Pisani Jr.

In this blog article and podcast I wanted to open the door and create an Introduction to SEO. But more importantly, explain the myths and realities and Why It Matters now more than ever. Let’s think about it together, when you look for something (or anything) on the internet, there’s one place all of us turn to: a search engine.

A search engine is Google, Bing, Yahoo, AOL, Facebook, Youtube, and even Pinterest is one…but there are many more. This means if we want to get our websites noticed, we’ll need to ensure that it appears in searches on Google and these other places too. Most importantly, we’ll want our sites to appear as close as possible to the top of the list. Of course that’s why SEO is important (outside of PPC advertising).  It is the best way to get found online. Many website owners do this is through SEO, which has a wide range of strategies and activities based off what we know about how search engines determine their rankings.

Why is my website SEO not working? SEO by Ed Pisani Jr.

There are many benefits to optimizing a website for search engines, including:

  • A website that ranks highly in Search Engine Results Pages (SERPs) has greater visibility and the best chance at increased traffic.
  • A highly-ranked site appears more credible and trustworthy.
  • You’ll present visitors with more useful and relevant information since Search Engine Optimization often focuses on producing quality content.
  • If you e-commerce focused it could lead to more sales

Everyone started as a total SEO newbie, so don’t hit the panic button. I have created an amazing podcast business talk about this subject.  If you have created a WordPress website, you’ve already taken a big step since the platform is well-optimized for search engines. Plus, there are plenty of simple and beginner-friendly ways to give your WordPress site a push towards the top of the rankings. So I will be writing more about this subject and making more podcast business talks about it too… so enjoy listening to my podcast on SEO.

Know Your Clients!

Ed Pisani Jr

Know Your Clients!

An Ed Pisani Jr. Insight: Know your clients (customers / donors / etc.) and who they are.
Here are 4 good things to consider when selling to someone…
First, Take time to describe your prospective buyer.  No seriously, open your business plan and look at the written marketing plan(s).  Review the targeted buyers, what is their niche markets, where do they live, what is their household income, why your product or service is a value to them, and how they are most likely to wanting or needing from your product or service.  Look at your strategies that will help you to connect to them (i.e. with business cards, banners, predefined slogans, direct mailers, newspaper ads, maybe AdWords or some form viral/organic marketing)
Second, Revisit and determine ‘why’ they should buy your product or service.  Take time to have training sessions or detailed informal conversation(s) with your sales team on this subject.  More and more young people getting into professional careers are looking to understand ‘why’ they need to do or say something.  This is critically important to explain the reasoning and purpose to help your sales team buy-in the ‘why’ and get your valued client/donor to give you money.  You already know how great your product or service is, but make certain your team is passionate about communicating it correctly. Plus, remember to try to determine what will be new, different, or special to keep your clients/donors coming back for more.
Third, Listen, Listen and Listen Some More!  Sales people and business leaders have huge egos and love to hear themselves talk.  But, the best and most savvy business veterans, always know when to listen to the buyer(s).  By listening to your prospective buyer(s) – you can learn what their motivation is. (Why do they want to talk to you?  Do they need an immediate solution or are they simply on a fact finding mission?  Do all they care about is an affordable price or did they have a bad experience somewhere else?)  It is smart to listen to them and establish a relationship, so you can better inspire them to invest in your product or service – over and over again.

Lastly, create defined advantages of your product or service to your prospective buyers.  Let me give you some good examples to think about:

The Boy Scouts offer a great service.  What you may ask?  Well by delivering character education to young people by using outdoor experiences.  Their ‘Defined Advantage’ is using camping trips to teach boys how to become good citizens.

Let’s look at another organization, Apple offers a good product – the iphone. The iphone by Apple gives the user a unique and personal phone/email/web experience daily.  Their ‘Defined Advantage’ is the average consumer can start their iphone with their fingerprint.

Finally, did you know, the creator of NyQuil couldn’t originally correct the drowsiness side effect. So, the company made it a ‘Defined Advantage’ by selling it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesn’t mean it will sell. Your prospective buyers need to see the ‘defined advantage’ of your valuable product or service.

Call me for help with your marketing, advertising, SEO, branding, and planning needs at 407-416-1515

Mission and Vision Statements – What is a good one?

Mission and Vision Statements – What is a good one?

Let’s talk about Mission and Vision Statements , over the years, I have been able to help new businesses and charities start up. Again and again it seems that the most important topic in the mind of a startup owner(s) is the mission statement.  Most new entities feel that is the first thing they need create. It is like they are thinking – “I need a slogan, mission, and vision or people will not see me as a ‘real business’.”  Well to be honest, the mission is central to the business but on a day one, the most important goal is to define the business’s profitability and internal processes.  Once that is layed out, it is better to circle around and tie it all together with a simple statement. But I disgress, back when I was active in a new startup chamber of commerce, I was active in the organizing/admin/operations committee. At that time, a few of us were have a lively conversation about mission/vision statements. With a lot of opinions shared of course, the friendly argument on what is a good mission and vision statement is an ongoing one…
So I decided to write on my blog about the subject – is it better for a mission and vision statement to be shorter or longer?  

Here are a few little known facts about the average length of each:1 – Nationally average mission statement is about 15 words long not including brand positioning components.

2 – Nationally average vision statement is about 14 words long not including brand related components.

So what is a branding component when used in a mission statement? 

Well, that is straight forward, it is the official business name or in some cases it’s nickname. Plus wording like: “The mission(or vision) of ……” But a well crafted brand related positioning statements generally include but isn’t limited to the following:

1 – A basic description of it’s target audience

2 – A basic goals/reasons for reaching and engaging it’s target audience

3 – What makes it different and special – in some cases more competitive

Okay, longer is better – right?

Maybe not – the best mission and vision statements should be concise, easy to understand, and of course easy to remember as well.

Okay, shorter is better – right?

Well, maybe not – when the statements become to short it could mislead or confuse someone (i.e. the client) about what you do.

Okay, so what’s the answer when it comes to a good mission or vision statement?

Here is my final thought – the best mission statement serves as the foundation of the organization that easily understood by the general public and the best vision statement clearly serves to enhance the mission with an artistic or a literal wording on why the organization should be deemed relevant.  Either way just smile because you as the owner or the organization’s board of directors (i.e. you pluralized) have the final say on the subject. (as long as you feel confident and you are making money – just keep smiling)

Want more insights on this subject?  Call me for a consultation about this topic or visit my business’s website: i4advertisingagency.com

The Advantages of Using Banners

The Advantages of Using Banners by Ed Pisani Jr.

Leave a good impression (with your clients….with a beautifully designed full color printed banner!)

Printed advertising is a timeless method of advertising and a great way to promote your business. Printed advertising, in general, is a straightforward, and inexpensive way of advertising your business, but banners are a particularly effective printed item. Banners can be transported to various locations easily.  You can easily have multiple banners made for a low cost, and they are good for multiple uses. From full color printed banners to rollup trade show style banners to a traditional one color vinyl cut banner, there are alot of options available to choose from.  It is important to consider what you want to say on the banner and why you want to say it. The Advantages of Using Banners are not limited to just printing but that blog article will be coming soon.

Engage with Your Audience with engaging print banner media

Banners advertise in a subtle way. When promoting yourself to your audience, it’s important that your potential clients don’t feel harassed, or pressured into buying anything. Banners can catch the attention of new customers, and make them aware of your company so they can make their own decisions about investing in them without feeling uncomfortable.  It can also provide an icebreaker into a conversation with someone showing interest in the business. Similarly, banners are perfect for targeting towards different audiences and customers. Some companies may have several consumer bases, and it is important that all types of audiences are provided for. My company called the i4 Advertising Agency has experience with designing, prepping, and producing various banners.  Stop in and talk to me or my team about your banner design ideas – i4advertisingagency.com

Remember, when it comes to printed banners – they are ‘Easy to Make and Flexible to Take’

Banners are extremely cost-effective, and you’ll get many uses out of them. They can be packed away easily when not in use, and put up easily for almost any occasion where you need to advertise your business. Banners are very effective when used properly, so it is important that effort goes into creating the best brand and image, as these are what the customer is going to associate with the business for a long time. I am here to help you grow and advertise your business. By faithfully reading this blog article, you are entitled to receive a special offer…but it is only for my devoted blog article readers. My company will design and produce a banner for you and you (my loyal reader) will receive a second one free!

Final thoughts from Ed Pisani Jr on Banner Marketing / Banner Advertising

Banners are perfect for displaying your logo, slogan, and another message for your potential clients, that is why this article was titled – The Advantages of Using Banners. Use your custom made banner(s) to advertise your business to get more customers. And promote your brand in numerous places like a little league baseball field, a performing art center, church meeting hall, a school’s special event, at a business expo, a regional, national, or local trade show, or at a fundraising golf tournament. If you don’t know where to start I am here to help, please come by and visit me at my offices at 610 Deltona Blvd., Ste D., Deltona, Florida. My team will make custom print advertising that is sure to leave a good impression with everyone that sees it. Promote your business with an expert like me – Ed Pisani Jr.

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