Why is my website SEO not working? SEO by Ed Pisani Jr.

Why is my website SEO not working? SEO by Ed Pisani Jr.

I think everyone’s goal with a website is to get people to look at it. Whether you want to inform, entertain, promote yourself or your portfolio, introduce your products / services to the world, the list for having a website is endless.  Simply, most people want to build a fanbase or ausience they can count on to return to their website. But alot of times, people ask this question: Why is my website SEO not working? Hopefully, this article and podcast will begin to answer that question for you.

My website is shares services I offer and my radio show podcast.  Obviously, having good SEO is important for my website to get noticed.  Therefore, I wanted to discuss the many ways to get found on online using SEO (or more formally called Search Engine Optimization). Basicly, SEO is a collection of strategies and techniques aimed at helping your pages rank higher in search engines results. This increases your site’s visibility and can help it really take off.

Website SEO not working – learn more with Ed Pisani Jr.

In this blog article and podcast I wanted to open the door and create an Introduction to SEO. But more importantly, explain the myths and realities and Why It Matters now more than ever. Let’s think about it together, when you look for something (or anything) on the internet, there’s one place all of us turn to: a search engine.

A search engine is Google, Bing, Yahoo, AOL, Facebook, Youtube, and even Pinterest is one…but there are many more. This means if we want to get our websites noticed, we’ll need to ensure that it appears in searches on Google and these other places too. Most importantly, we’ll want our sites to appear as close as possible to the top of the list. Of course that’s why SEO is important (outside of PPC advertising).  It is the best way to get found online. Many website owners do this is through SEO, which has a wide range of strategies and activities based off what we know about how search engines determine their rankings.

Why is my website SEO not working? SEO by Ed Pisani Jr.

There are many benefits to optimizing a website for search engines, including:

  • A website that ranks highly in Search Engine Results Pages (SERPs) has greater visibility and the best chance at increased traffic.
  • A highly-ranked site appears more credible and trustworthy.
  • You’ll present visitors with more useful and relevant information since Search Engine Optimization often focuses on producing quality content.
  • If you e-commerce focused it could lead to more sales

Everyone started as a total SEO newbie, so don’t hit the panic button. I have created an amazing podcast business talk about this subject.  If you have created a WordPress website, you’ve already taken a big step since the platform is well-optimized for search engines. Plus, there are plenty of simple and beginner-friendly ways to give your WordPress site a push towards the top of the rankings. So I will be writing more about this subject and making more podcast business talks about it too… so enjoy listening to my podcast on SEO.

Mission and Vision Statements – What is a good one?

Mission and Vision Statements – What is a good one?

Let’s talk about Mission and Vision Statements , over the years, I have been able to help new businesses and charities start up. Again and again it seems that the most important topic in the mind of a startup owner(s) is the mission statement.  Most new entities feel that is the first thing they need create. It is like they are thinking – “I need a slogan, mission, and vision or people will not see me as a ‘real business’.”  Well to be honest, the mission is central to the business but on a day one, the most important goal is to define the business’s profitability and internal processes.  Once that is layed out, it is better to circle around and tie it all together with a simple statement. But I disgress, back when I was active in a new startup chamber of commerce, I was active in the organizing/admin/operations committee. At that time, a few of us were have a lively conversation about mission/vision statements. With a lot of opinions shared of course, the friendly argument on what is a good mission and vision statement is an ongoing one…
So I decided to write on my blog about the subject – is it better for a mission and vision statement to be shorter or longer?  

Here are a few little known facts about the average length of each:1 – Nationally average mission statement is about 15 words long not including brand positioning components.

2 – Nationally average vision statement is about 14 words long not including brand related components.

So what is a branding component when used in a mission statement? 

Well, that is straight forward, it is the official business name or in some cases it’s nickname. Plus wording like: “The mission(or vision) of ……” But a well crafted brand related positioning statements generally include but isn’t limited to the following:

1 – A basic description of it’s target audience

2 – A basic goals/reasons for reaching and engaging it’s target audience

3 – What makes it different and special – in some cases more competitive

Okay, longer is better – right?

Maybe not – the best mission and vision statements should be concise, easy to understand, and of course easy to remember as well.

Okay, shorter is better – right?

Well, maybe not – when the statements become to short it could mislead or confuse someone (i.e. the client) about what you do.

Okay, so what’s the answer when it comes to a good mission or vision statement?

Here is my final thought – the best mission statement serves as the foundation of the organization that easily understood by the general public and the best vision statement clearly serves to enhance the mission with an artistic or a literal wording on why the organization should be deemed relevant.  Either way just smile because you as the owner or the organization’s board of directors (i.e. you pluralized) have the final say on the subject. (as long as you feel confident and you are making money – just keep smiling)

Want more insights on this subject?  Call me for a consultation about this topic or visit my business’s website: i4advertisingagency.com