Why is my website SEO not working? SEO by Ed Pisani Jr.

Why is my website SEO not working? SEO by Ed Pisani Jr.

I think everyone’s goal with a website is to get people to look at it. Whether you want to inform, entertain, promote yourself or your portfolio, introduce your products / services to the world, the list for having a website is endless.  Simply, most people want to build a fanbase or ausience they can count on to return to their website. But alot of times, people ask this question: Why is my website SEO not working? Hopefully, this article and podcast will begin to answer that question for you.

My website is shares services I offer and my radio show podcast.  Obviously, having good SEO is important for my website to get noticed.  Therefore, I wanted to discuss the many ways to get found on online using SEO (or more formally called Search Engine Optimization). Basicly, SEO is a collection of strategies and techniques aimed at helping your pages rank higher in search engines results. This increases your site’s visibility and can help it really take off.

Website SEO not working – learn more with Ed Pisani Jr.

In this blog article and podcast I wanted to open the door and create an Introduction to SEO. But more importantly, explain the myths and realities and Why It Matters now more than ever. Let’s think about it together, when you look for something (or anything) on the internet, there’s one place all of us turn to: a search engine.

A search engine is Google, Bing, Yahoo, AOL, Facebook, Youtube, and even Pinterest is one…but there are many more. This means if we want to get our websites noticed, we’ll need to ensure that it appears in searches on Google and these other places too. Most importantly, we’ll want our sites to appear as close as possible to the top of the list. Of course that’s why SEO is important (outside of PPC advertising).  It is the best way to get found online. Many website owners do this is through SEO, which has a wide range of strategies and activities based off what we know about how search engines determine their rankings.

Why is my website SEO not working? SEO by Ed Pisani Jr.

There are many benefits to optimizing a website for search engines, including:

  • A website that ranks highly in Search Engine Results Pages (SERPs) has greater visibility and the best chance at increased traffic.
  • A highly-ranked site appears more credible and trustworthy.
  • You’ll present visitors with more useful and relevant information since Search Engine Optimization often focuses on producing quality content.
  • If you e-commerce focused it could lead to more sales

Everyone started as a total SEO newbie, so don’t hit the panic button. I have created an amazing podcast business talk about this subject.  If you have created a WordPress website, you’ve already taken a big step since the platform is well-optimized for search engines. Plus, there are plenty of simple and beginner-friendly ways to give your WordPress site a push towards the top of the rankings. So I will be writing more about this subject and making more podcast business talks about it too… so enjoy listening to my podcast on SEO.

Know Your Clients!

Ed Pisani Jr

Know Your Clients!

An Ed Pisani Jr. Insight: Know your clients (customers / donors / etc.) and who they are.
Here are 4 good things to consider when selling to someone…
First, Take time to describe your prospective buyer.  No seriously, open your business plan and look at the written marketing plan(s).  Review the targeted buyers, what is their niche markets, where do they live, what is their household income, why your product or service is a value to them, and how they are most likely to wanting or needing from your product or service.  Look at your strategies that will help you to connect to them (i.e. with business cards, banners, predefined slogans, direct mailers, newspaper ads, maybe AdWords or some form viral/organic marketing)
Second, Revisit and determine ‘why’ they should buy your product or service.  Take time to have training sessions or detailed informal conversation(s) with your sales team on this subject.  More and more young people getting into professional careers are looking to understand ‘why’ they need to do or say something.  This is critically important to explain the reasoning and purpose to help your sales team buy-in the ‘why’ and get your valued client/donor to give you money.  You already know how great your product or service is, but make certain your team is passionate about communicating it correctly. Plus, remember to try to determine what will be new, different, or special to keep your clients/donors coming back for more.
Third, Listen, Listen and Listen Some More!  Sales people and business leaders have huge egos and love to hear themselves talk.  But, the best and most savvy business veterans, always know when to listen to the buyer(s).  By listening to your prospective buyer(s) – you can learn what their motivation is. (Why do they want to talk to you?  Do they need an immediate solution or are they simply on a fact finding mission?  Do all they care about is an affordable price or did they have a bad experience somewhere else?)  It is smart to listen to them and establish a relationship, so you can better inspire them to invest in your product or service – over and over again.

Lastly, create defined advantages of your product or service to your prospective buyers.  Let me give you some good examples to think about:

The Boy Scouts offer a great service.  What you may ask?  Well by delivering character education to young people by using outdoor experiences.  Their ‘Defined Advantage’ is using camping trips to teach boys how to become good citizens.

Let’s look at another organization, Apple offers a good product – the iphone. The iphone by Apple gives the user a unique and personal phone/email/web experience daily.  Their ‘Defined Advantage’ is the average consumer can start their iphone with their fingerprint.

Finally, did you know, the creator of NyQuil couldn’t originally correct the drowsiness side effect. So, the company made it a ‘Defined Advantage’ by selling it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesn’t mean it will sell. Your prospective buyers need to see the ‘defined advantage’ of your valuable product or service.

Call me for help with your marketing, advertising, SEO, branding, and planning needs at 407-416-1515