Christy Ogle Franchise CEO | Business Conversations with Ed Pisani Jr.

 

Christy Ogle – Franchise Start Up CEO | Business Conversations with Ed Pisani Jr.

I had the pleasure of getting to know this successful entreprenuer – Christy Ogle Franchise CEO. She and husband started a home cleaning / handyman business that very profitable in Waco Texas.

Christy & Max Ogle have are building an empire together, one brick at a time. Christy & Max focus on putting family first, that is what they are obsessed about. Can you believe that Christy & Max are two of the founders of a wildly 5 successful business, Sometimes Spouse, Jennyism of the Day, Christy & Max’s Consulting, Sometimes Partners and Sometimes Love in Waco, TX. Max & Christy believe in helping others to be successful in their own personal lives, as well as in business lives and beyond.

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Christy and her business partners decided to franchise the business and take it to the next level.  Since then, numerous franchisees have joined her franchise and she is proud to watch the franchise grow.  Not only is she successul in business but she has proud to have earned more time with her family.  She believes in putting family first and her values during our conversation has clearly shown that.

Get to know more about Christy Ogle Franchise CEO that was a guest on Business Conversations with Ed Pisani Jr.

Christy Ogle was born in Springfield, Missouri, the oldest of two children. She graduated from Fort Scott Community College, with an Associates of Science. Christy then attended College of the Ozarks, where she worked her way thru college @ Hard Work U. While working three jobs she earned a Bachelors of Science degree, with a major in Psychology. During college, she met ‘the one’ and later married to her college sweetheart Max Ogle, they have been together for over 20 years. She is the mother of three children.

Christy moved from Missouri in 2007, and found her home in Texas 13 years ago. Prior to this, Christy was a domestic engineer for 10 years, and then began passionately advocating for those with intellectual disabilities, for over eight years. Did you know, Christy was the statewide coordinator for a planning process for individuals with developmental disabilities for 4 years? Yes it is true – she had a vast wealth of business experience prior to becoming an entreprenuer.

Christy is the co-founder and CEO of 5 different companies. Mrs. Ogle’s biggest company is Sometimes Spouse, which she is the co-founder, and their are multiple franchises throughout 5 different states. Her husband and herself are a supporters of many charities all over the country. Recently, she is also the co-founder of Sometimes Love, a non-profit that helps those diagnosed with Cancer to get help around the house. As community minded business owner, Christy is dedicated to helping others, and putting family first. Plus, Christy enjoys spending time with her family camping, traveling, hiking, helping others and SUPing in her free time. So what is Christy’s number 1 priority in life is to put family first, and help other families to put their family first.

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Know Your Clients!

Ed Pisani Jr

Know Your Clients!

An Ed Pisani Jr. Insight: Know your clients (customers / donors / etc.) and who they are.
Here are 4 good things to consider when selling to someone…
First, Take time to describe your prospective buyer.  No seriously, open your business plan and look at the written marketing plan(s).  Review the targeted buyers, what is their niche markets, where do they live, what is their household income, why your product or service is a value to them, and how they are most likely to wanting or needing from your product or service.  Look at your strategies that will help you to connect to them (i.e. with business cards, banners, predefined slogans, direct mailers, newspaper ads, maybe AdWords or some form viral/organic marketing)
Second, Revisit and determine ‘why’ they should buy your product or service.  Take time to have training sessions or detailed informal conversation(s) with your sales team on this subject.  More and more young people getting into professional careers are looking to understand ‘why’ they need to do or say something.  This is critically important to explain the reasoning and purpose to help your sales team buy-in the ‘why’ and get your valued client/donor to give you money.  You already know how great your product or service is, but make certain your team is passionate about communicating it correctly. Plus, remember to try to determine what will be new, different, or special to keep your clients/donors coming back for more.
Third, Listen, Listen and Listen Some More!  Sales people and business leaders have huge egos and love to hear themselves talk.  But, the best and most savvy business veterans, always know when to listen to the buyer(s).  By listening to your prospective buyer(s) – you can learn what their motivation is. (Why do they want to talk to you?  Do they need an immediate solution or are they simply on a fact finding mission?  Do all they care about is an affordable price or did they have a bad experience somewhere else?)  It is smart to listen to them and establish a relationship, so you can better inspire them to invest in your product or service – over and over again.

Lastly, create defined advantages of your product or service to your prospective buyers.  Let me give you some good examples to think about:

The Boy Scouts offer a great service.  What you may ask?  Well by delivering character education to young people by using outdoor experiences.  Their ‘Defined Advantage’ is using camping trips to teach boys how to become good citizens.

Let’s look at another organization, Apple offers a good product – the iphone. The iphone by Apple gives the user a unique and personal phone/email/web experience daily.  Their ‘Defined Advantage’ is the average consumer can start their iphone with their fingerprint.

Finally, did you know, the creator of NyQuil couldn’t originally correct the drowsiness side effect. So, the company made it a ‘Defined Advantage’ by selling it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesn’t mean it will sell. Your prospective buyers need to see the ‘defined advantage’ of your valuable product or service.

Call me for help with your marketing, advertising, SEO, branding, and planning needs at 407-416-1515

Mission and Vision Statements – What is a good one?

Mission and Vision Statements – What is a good one?

Let’s talk about Mission and Vision Statements , over the years, I have been able to help new businesses and charities start up. Again and again it seems that the most important topic in the mind of a startup owner(s) is the mission statement.  Most new entities feel that is the first thing they need create. It is like they are thinking – “I need a slogan, mission, and vision or people will not see me as a ‘real business’.”  Well to be honest, the mission is central to the business but on a day one, the most important goal is to define the business’s profitability and internal processes.  Once that is layed out, it is better to circle around and tie it all together with a simple statement. But I disgress, back when I was active in a new startup chamber of commerce, I was active in the organizing/admin/operations committee. At that time, a few of us were have a lively conversation about mission/vision statements. With a lot of opinions shared of course, the friendly argument on what is a good mission and vision statement is an ongoing one…
So I decided to write on my blog about the subject – is it better for a mission and vision statement to be shorter or longer?  

Here are a few little known facts about the average length of each:1 – Nationally average mission statement is about 15 words long not including brand positioning components.

2 – Nationally average vision statement is about 14 words long not including brand related components.

So what is a branding component when used in a mission statement? 

Well, that is straight forward, it is the official business name or in some cases it’s nickname. Plus wording like: “The mission(or vision) of ……” But a well crafted brand related positioning statements generally include but isn’t limited to the following:

1 – A basic description of it’s target audience

2 – A basic goals/reasons for reaching and engaging it’s target audience

3 – What makes it different and special – in some cases more competitive

Okay, longer is better – right?

Maybe not – the best mission and vision statements should be concise, easy to understand, and of course easy to remember as well.

Okay, shorter is better – right?

Well, maybe not – when the statements become to short it could mislead or confuse someone (i.e. the client) about what you do.

Okay, so what’s the answer when it comes to a good mission or vision statement?

Here is my final thought – the best mission statement serves as the foundation of the organization that easily understood by the general public and the best vision statement clearly serves to enhance the mission with an artistic or a literal wording on why the organization should be deemed relevant.  Either way just smile because you as the owner or the organization’s board of directors (i.e. you pluralized) have the final say on the subject. (as long as you feel confident and you are making money – just keep smiling)

Want more insights on this subject?  Call me for a consultation about this topic or visit my business’s website: i4advertisingagency.com