Know Your Clients!

Ed Pisani Jr

Know Your Clients!

An Ed Pisani Jr. Insight: Know your clients (customers / donors / etc.) and who they are.
Here are 4 good things to consider when selling to someone…
First, Take time to describe your prospective buyer.  No seriously, open your business plan and look at the written marketing plan(s).  Review the targeted buyers, what is their niche markets, where do they live, what is their household income, why your product or service is a value to them, and how they are most likely to wanting or needing from your product or service.  Look at your strategies that will help you to connect to them (i.e. with business cards, banners, predefined slogans, direct mailers, newspaper ads, maybe AdWords or some form viral/organic marketing)
Second, Revisit and determine ‘why’ they should buy your product or service.  Take time to have training sessions or detailed informal conversation(s) with your sales team on this subject.  More and more young people getting into professional careers are looking to understand ‘why’ they need to do or say something.  This is critically important to explain the reasoning and purpose to help your sales team buy-in the ‘why’ and get your valued client/donor to give you money.  You already know how great your product or service is, but make certain your team is passionate about communicating it correctly. Plus, remember to try to determine what will be new, different, or special to keep your clients/donors coming back for more.
Third, Listen, Listen and Listen Some More!  Sales people and business leaders have huge egos and love to hear themselves talk.  But, the best and most savvy business veterans, always know when to listen to the buyer(s).  By listening to your prospective buyer(s) – you can learn what their motivation is. (Why do they want to talk to you?  Do they need an immediate solution or are they simply on a fact finding mission?  Do all they care about is an affordable price or did they have a bad experience somewhere else?)  It is smart to listen to them and establish a relationship, so you can better inspire them to invest in your product or service – over and over again.

Lastly, create defined advantages of your product or service to your prospective buyers.  Let me give you some good examples to think about:

The Boy Scouts offer a great service.  What you may ask?  Well by delivering character education to young people by using outdoor experiences.  Their ‘Defined Advantage’ is using camping trips to teach boys how to become good citizens.

Let’s look at another organization, Apple offers a good product – the iphone. The iphone by Apple gives the user a unique and personal phone/email/web experience daily.  Their ‘Defined Advantage’ is the average consumer can start their iphone with their fingerprint.

Finally, did you know, the creator of NyQuil couldn’t originally correct the drowsiness side effect. So, the company made it a ‘Defined Advantage’ by selling it as a bedtime cold medicine. It became the largest selling cold medicine on the market. Just because your product is good doesn’t mean it will sell. Your prospective buyers need to see the ‘defined advantage’ of your valuable product or service.

Call me for help with your marketing, advertising, SEO, branding, and planning needs at 407-416-1515

Interview with Felicia Benzo – At-Risk Youth Charity Founder

Interview with Felicia Benzo – At-Risk Youth Charity Founder & Social Entreprenuer

In this episode, we will be taking a deep dive look into successes and stories from a charity founder.  Our guest has been an active social entreprenuer helping to improve the communities in Volusia County Florida. Her desire to serve is discussed in the interview, Also, the interview gives a unique perspective into what it takes to successfully start up a charity.  My interview with Felicia Benzo is eye opening yet entertaining and I hope you gain alot of insights for what drives you.

Who is our guest this episode?

FELICIA BENZO, MHA – FOUNDER and CEO, CATALYST Global Youth Initiatives, Inc.

Ms. Benzo created CATALYST Global Youth Initiatives, Inc. in 2010. It has developed programs like The DREAM Club and the Summer Literacy and Leadership Academy to bring hope to children and to inspire them to greatness.

Benzo believes that the mentoring relationship demonstrates to children that they are valued. Further, it is important and helps them to develop positive opinions of themselves and others, and encourages them to excel. As of 2018, CATALYST mentoring is active in 27 Volusia County Schools.

CATALYST mentors come from varying professions, businesses and experiences, and like mentees, are of different race and ethnicity. Each mentor shares a willingness to make a difference in a child’s life by spending as little as 30 minutes a week with them focusing on their academics, self-esteem and communication skills.

My Interview with Felicia Benzo and more about her charity…

CATALYST mentoring helps mentees, from ages 8 to 19, understand that their circumstances don’t define them. They teach children how to become problem solvers and to find purpose in their future. Mentors play an essential role in encouraging children to develop the skills and tools. This is necessary to broaden their perspective to see a world of opportunities, and to assist them in successfully navigating their way through adulthood.

Benzo knows firsthand the struggles of being raised in a single-parent household for she lost her father to cancer at age 10.  She experienced utilities being cut off and at times not having enough food. However, with the help of many adult mentors in her life, and her fierce determination, she discovered her circumstances did not define her. Benzo was able to create a life of greatness and now inspires others to do the same.

Benzo holds a Master of Health and Hospital Administration from Long Island University. After practicing medicine for decades in New York, Benzo became a financial advisor. She authored two books, Raising Kings and Parents AND You Are Your Child’s Problem. She is a motivational speaker as well as male and minority achievement speaker. Further, she is a seminar / academy facilitator; a mom of four successful sons and a grandmother of nine.

Despite all of her accomplishments, Ms. Felicia Benzo will tell you her greatest achievement is mobilizing the adult community to engage with children and inspire children to greatness. Become a CATALYST Mentor.

The CATALYST Effect – My interview with Felicia Benzo

Benzo and her team of mentors want only the best for CATALYST mentees. Benzo expects greatness in attitude, behavior and academics. When mentees are asked what is expected of them, the collective immediate response is always “GREATNESS.” They believe it, become it and live it.

One sign of success in this relatively young organization, is that mentees who have gone through the program have finished high school. Numerous of the mentees are now wanting to become mentors themselves. They have experienced the positive impact mentoring has had on their own life and want to do the same for someone younger. That is the CATALYST Effect!

Interview with Felicia Benzo, Charity, 501c3, Volusia County Schools, Mentors, Mentorship, Central Florida, Business and Social Interviews with Ed Pisani Jr.

Everything you need to know about Resume Writing | Business Talk with Ed Pisani Jr.

Everything you need to know about Resume Writing | Business Talk with Ed Pisani Jr.


What makes a good resume?

Your Contact Information
First Last Name / Street Address ~ City, State, Zip / Phone (Cell/Home) / Email Address

Objective (optional)
What do you want to do? If you include this section it should be a sentence or two about your employment goals. A customized objective that describes why you are the perfect candidate for the job can help your resume stand out from the competition.

This section of your resume includes your work history. List the companies you worked for, dates of employment, the positions you held and a bulleted list of responsibilities and achievements. This information is provided by: Everything you need to know about Resume Writing | Business Talk with Ed Pisani Jr.

Company #1
City, State
Dates Worked


This podcast was designed to help you grow in your career life thus it is called:

“Everything you need to know about Resume Writing | Business Talk with Ed Pisani Jr.”


Job Title

A customized section of your resume that lists key achievements, skills, traits, and experience relevant to the position for which you are applying can serve dual purposes. It highlights your relevant experience and lets the prospective employer know that you have taken the time to create a resume that shows how you are qualified for the job.

  • Job Related Responsibilities / Achievements
  • Responsibilities you personally were in charge of handling / Achievements
  • Responsibilities which included you in a team / Achievements

Company #2
REPEAT THE ABOVE (and keep repeating this for each company experience that matches your desired job/career opportunity)

Located in the education section of your resume, list the schools you attended, the degrees you attained, and any special awards and honors you earned. Such as: College, Degree, Awards, Honors and so on.

Skills / Community Service / Hobbies
In all cases, be sure to personalize and customize your resume, so it reflects your skills and abilities and connects them with the jobs you are applying for. Include skills related to the position / career field that you are applying for i.e. computer skills, language skills.

References available upon request
There is no need to include references on your resume or even to mention that references are available. Rather, have a separate list of references to give to employers upon request. Such as: One – Professional / One – Personal / One – Community


Everything you need to know about Resume Writing | Business Talk with Ed Pisani Jr.